The future of fragrance creation
Fragrance design is the heart of our metier. We harness ingredients, tools and techniques to drive speed, personalization and performance. We are reinventing emotional experiences for our customers and for consumers through innovation, digitalization, sustainability and renewability.
Augmented Creation, Prediction, Exploration
AUGMENTED CREATION
Creative and analytic
We are spearheading a new approach to creativity, based on fusing human creativity with digital technology. We are using scientific, consumer, olfactive, market and sustainability data to build new intelligence for perfumers, fragrance development managers, technicians and laboratory teams. By empowering human capacity with automated optimization tools, we can amplify human and fragrance performance. We are enabling bespoke and customized sensorial experiences faster than ever before.
PREDICTION
Predictive and proactive
By applying our data intelligence to fragrance creation, we can predict stability, performance, and even consumer preferences. Through integrated visualization and analysis, our perfumery teams can predict results and refine more effectively before presentation. By learning from the past, we are developing new ideas for the future.
EXPLORATION
Intelligence and speed
We are re-imagining the connections and applications of our scientific, consumer, olfactive, market and sustainability data in order to drive new ways of doing business. By creating a richer context for fragrance design, we are upgrading creative development and evolving new solutions for personalization, customization, delivery and production. We are creating more innovative products, exploring new whitespaces and delivering unexpected fragrances that today’s conscious consumers love.
Working closely with Research
We are redefining the language of fragrance creation together with our Research colleagues. Our receptor biology program explores the future, deepening our knowledge, enabling a new generation of perfume solutions and ultimately supporting better results for creators and customers.
Augmenting innovation
Established in 2018, d-lab is harnessing human and digital creativity. We are actively connecting 12 perfumers worldwide with key experts on digital technology to impact modeling, prediction, formula recommendation, formula optimization, fragrance efficiency, fragrance performance and enhanced creation tools.
