Webinar

Alternative approaches to manipulating muscle growth and physiology in the yard

Amongst the landscape of an ever-increasing consumer demand for red meat, declining cow-calf numbers, longer days on feed and limited advancement in new growth technologies, optimization of yield is crucial to feedlot profitability.

Join us during this live webinar with the world-renowned Dr. Brad Johnson, leading research authority in muscle biology and currently the Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology in the Davis College of Agricultural Sciences and Natural Resources’ Department of Animal and Food Sciences at Texas Tech University.

Dr. Johnson will be exploring opportunities to improve skeletal muscle development not only through exogenous growth promotants but also identify new nutritional opportunities to manipulate satellite cell development and muscle hypertrophy.

Date: Friday, 25th July 2025

Time: 10:00-11:00 a.m. CDT

Presenter:
Brad Johnson, Ph.D., Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology and a Professor in the Davis College of Agricultural Sciences and Natural Resources’ Department of Animal and Food Sciences at Texas Tech University

Presenter

Brad Johnson, Ph.D.

Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology and a Professor in the Davis College of Agricultural Sciences and Natural Resources’ Department of Animal and Food Sciences at Texas Tech University

Dr. Johnson has been in this position since June 1, 2008. Johnson, a native of Milbank, SD, earned a bachelor’s degree in animal science from South Dakota State University. His master’s degree in animal science and Ph.D. in animal science are from the University of Minnesota. Our laboratory focuses on research that increases our understanding of factors regulating growth and development of skeletal muscle in meat animals such as beef cattle. Our group has used exogenous growth promotants like steroidal implants and beta adrenergic agonists as models to study the mechanism of postnatal muscle growth in meat animals. We have been using the beef on dairy model to study some of these differences in growth response to implants. Separately, the research team is involved in developing novel means to enhance marbling in beef. This research focuses on novel receptors present on intramuscular adipocytes that appear to have positive effects on lipid accumulation.