Dr. Zeno Hubbert, Technical Ruminant Expert at dsm-firmenich, explains the importance of vitamin A supplementation in beef cattle production. She explores the influence of vitamin A on immune support, reproductive health, carcass performance, colostrum quality, and practical supplementation strategies for cow-calf and feedlot systems. Learn why consistent vitamin A nutrition remains essential for cattle operations.
Meet the guest:
Dr. Zeno Hubbert earned her PhD in Ruminant Nutrition from New Mexico State University and has extensive experience in beef cattle nutrition and feedlot management. Currently serving as a Technical Ruminant Expert at dsm-firmenich Animal Nutrition and Health, her work focuses on practical nutrition strategies that support cattle health, reproduction, and performance across production systems.
What you’ll learn:
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20 July 2026
20 Jul 2026
Account Manager, Michelle Lutz, provides an overview of the benefits of vitamin A and beta-carotene for reproductive performance in cattle.
20 Jul 2026
Modern feed industry quality management has shifted from relying solely on finished-product testing to a proactive, risk-based approach focused on prevention. Manufacturers build quality into every stage of production through supplier qualification, ingredient verification, process controls, equipment maintenance, and data-driven monitoring. Industry standards such as FAMI-QS, ISO 9001, FSMA, and Canadian Feeds Regulations support this preventive philosophy. By identifying and addressing potential issues early, companies improve product consistency, regulatory compliance, operational efficiency, and traceability. Ultimately, effective quality systems reduce variability, strengthen customer confidence, and ensure safe, reliable premixes are produced consistently.
15 Jun 2026
The vitamin market enters Q3 2026 with a firm but stabilizing, cost-driven outlook, supported by geopolitical tensions, elevated energy costs, and ongoing supply constraints. This follows a broad price correction observed in June across several key vitamins, though downside risk remains limited. While some segments are relatively balanced, others remain tight due to disruptions and disciplined supplier behavior. Buyer strategies vary, though fewer participants remain in a wait-and-see mode, reflecting expectations of prolonged market tightness and uncertain normalization timing. Demand trends are uneven across regions, contributing to varied market positioning. Overall, conditions are expected to remain firm, with selective tightness, continued volatility, and a strong focus on supply risk management amid limited forward visibility.
