HeadTherapy_P&B Joint Solution_Master Presentation_2025-04
HeadTherapy
Scalp science x Aromatherapy
The hair care category is evolving. From traditional Anti-Dandruff heritage, we see now more sophisticated claims in the market. Skinification of the category, amplified during COVID 19, accelerated the demand for scalp care products. We propose you to lead your customers to the next trend in their hair care journey, adding the dimension of the mind to hair and scalp care, with our Head Therapy New Joint Concept. Taking the best of Beauty & Care bio-actives combined with Perfumery Essential oils with effects on the mind, we elaborated a more than ever holistic approach with high naturality and no compromise on performance.
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