Hair Care Solutions from Scalp to Tip_Master Presentation_without consumer insights videos_2025-05
Skinification: Hair Care Solutions
Powerful active ingredients for healthy looking hair and scalp
Consumers are looking for preferred skin care ingredients to become part of their hair care routine. ‘Skinification’ reveals the growing influence of skin care habits on hair and scalp care needs, particularly when it comes to personal care ingredients.
Those that are trending and trusted in skin care applications, such as vitamins, are increasingly being sought after by consumers to deliver the same benefits in their hair care products.
To support product developments that align to the skinification trend, dsm-firmenich screened its personal care portfolio and identified more than 20 proven, science-backed active ingredients that could also deliver key benefits in scalp and hair care solutions.
New in vivo studies confirm the efficacy of these powerhouse ingredients for hair and scalp care formulations.
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