DID YOU KNOW? Vitamin A and beta-carotene are vital for reproductive processes like ovulation.
20 Jul 2026
Account Manager, Michelle Lutz, provides an overview of the benefits of vitamin A and beta-carotene for reproductive performance in cattle.
Remember how vitamins were discovered in the first place? Night blindness (vitamin A), rickets (vitamin D), pellagra (niacin), scurvy (vitamin C), and pernicious anemia (vitamin B12) were all found to be specific diseases caused by nutritional deficiencies or imbalances—NOT caused by infectious agents or other disease vectors.
In the US, the Federal Food, Drug and Cosmetic Act (FD&C Act) defines a nutritional deficiency as a “well documented condition directly resulting from deficiency of a single essential nutrient.” In the eyes of the Food and Drug Administration (FDA), feed ingredients for livestock are defined either as a food or as a drug (“a product used to diagnose, cure, mitigate, treat or prevent disease”). In the U.S. animal feed industry, there is no dietary supplement category, which exists in the human arena as a middle ground of “not designed to prevent or treat disease.” The good news for clinicians and livestock nutritionists is that most vitamin supplementation guidelines have been adapted under practical conditions which include normal disease or immunity challenges.
What’s changing is our understanding of how vitamins perform their metabolic functions (the chemical processes that occur within a living organism in order to maintain life) and how interrelated certain processes, including immunity, can be, even while narrowly defining vitamins as preventive for specific nutritional deficiency diseases. Using Merriam-Webster’s (2023) definition of immunity as “being able to resist a particular disease, especially through preventing development of a pathogenic microorganism,” immunity becomes a complicated balance between protective barrier functions, pathogen neutralization (immunostimulatory), and host protection (anti-inflammatory). A short list of known vitamin-supported functions involved in immunity include:
Vitamins have diverse roles in supporting growth, production, and homeostatic functions including immunity. Our increased understanding of these roles is reflected in dsm-firmenich OVN Optimum Vitamin Nutrition® supplementation guidelines for animal feed. The relative importance of vitamin supplementation increases during special production challenges, such as non-antibiotic programs.
(References available on request).
Not all products are available in all markets nor associated claims allowed in all regions (including but not limited to USA and Canada).
21 August 2023
20 Jul 2026
Account Manager, Michelle Lutz, provides an overview of the benefits of vitamin A and beta-carotene for reproductive performance in cattle.
20 Jul 2026
Landon Gross, Account Manager, explains why birds need a dietary source of vitamin E and how it helps them with health and performance.
15 Jun 2026
The vitamin market enters Q3 2026 with a firm but stabilizing, cost-driven outlook, supported by geopolitical tensions, elevated energy costs, and ongoing supply constraints. This follows a broad price correction observed in June across several key vitamins, though downside risk remains limited. While some segments are relatively balanced, others remain tight due to disruptions and disciplined supplier behavior. Buyer strategies vary, though fewer participants remain in a wait-and-see mode, reflecting expectations of prolonged market tightness and uncertain normalization timing. Demand trends are uneven across regions, contributing to varied market positioning. Overall, conditions are expected to remain firm, with selective tightness, continued volatility, and a strong focus on supply risk management amid limited forward visibility.