Sustell® and PoultryPlan tackle growing demand for poultry footprint data

dsm-firmenich Animal Nutrition & Health's industry-leading environmental footprint platform, Sustell® and PoultryPlan have announced a partnership to make environmental footprinting more accessible and scalable for poultry farmers. The collaboration enables farmers to measure, manage, and reduce their environmental impact with ease, unlocking value-adding opportunities, while supporting supply chains in meeting their sustainability requirements and commitments.

This partnership meets the poultry value chain's need for practical, scalable sustainability solutions based on primary farm data and credible, ISO-assured footprint measurement. Retailers, food companies, and processors need accurate, regularly generated environmental footprint data to meet emissions reporting requirements now embedded across global food supply chains.

Farmers can identify key emissions hotspots and improvement opportunities, such as feed optimization and resource efficiency, while demonstrating measurable progress to downstream value chain partners. All data used for environmental footprint calculations are shared only with the explicit consent of the poultry farmer, ensuring full data ownership, control, and transparency.

"Farmers are managing more data than ever, and sustainability shouldn't add complexity to their operations," said Theo Hoen, CEO of PoultryPlan. "Through our partnership with Sustell®, we turn operational data into actionable insights, helping farmers reduce their environmental footprint while improving profitability."

“Providing the environmental footprint of poultry production to the downstream value chain has become a business necessity. Our partnership with PoultryPlan enables farmers to generate accurate, credible footprints at scale and at ease across their operations, satisfying their customers while providing the necessary footprint insights to unlock additional value for their businesses,” said Dr David Nickell, VP Sustainability & Business Solutions & Head of Sustell®.

About PoultryPlan

PoultryPlan is a comprehensive farm management system designed for large-scale poultry operations. By transforming operational data into actionable insights, PoultryPlan enables farmers to make smarter decisions, improve efficiency, and maximize profitability across all aspects of poultry production: from parent stock to logistics. With real-time insights, intelligent analysis, and seamless integration, PoultryPlan is a leading software solution for modern poultry farming.
www.poultryplan.com

About Sustell™

Sustell™ makes precise, tailored environmental footprinting the new normal across the animal farming value chain, opening the door to multiple commercial opportunities and a more sustainable food system. From improving farm efficiency to sustainable finance and ecolabeling and credible, accurate reporting, Sustell™ is your solution. Backed by a robust, ISO certified methodology, a user-friendly SaaS interface and an animal nutrition expert center, Sustell™ is the leading life cycle assessment (LCA) solution for sustainable animal protein from farm to fork for all species. Unlock the value of your footprint with Sustell™.
www.sustell.com

About dsm-firmenich Animal Nutrition & Health

In 2024, dsm-firmenich shared its plan to find a new owner for the Animal Nutrition & Health (ANH) business, including vitamins. ANH, a dsm-firmenich company, is a global leader in animal nutrition and health, as well as vitamins, carotenoids, and aroma ingredients. ANH is an innovation leader and increased its sales to €3.3 billion with a team of more than 7,800 people, driven by its strong purpose: feeding the planet without costing the earth. Together, we make it possible.
www.dsm-firmenich.com/ANH  

Forward-looking statements

This press release may contain forward-looking statements with respect to dsm-firmenich’s future (financial) performance and position. Such statements are based on current expectations, estimates and projections of dsm-firmenich and information currently available to the company. dsm-firmenich cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. dsm-firmenich has no obligation to update the statements contained in this press release, unless required by law. The English language version of the press release is leading.

Published on

19 May 2026

Tags

  • Press release
  • Sustainability
  • Sustell™
  • Poultry

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