ETERWELL HAIR_Teaser_2025-04
ETERWELL™ HAIR is the first dsm-firmenich ingredient acting as true senolytic bioactive that clears senescent cells - the root cause of hair aging - reducing the release of detrimental compounds (senescence-associated secretory phenotype (SASPs) and boosting keratin synthesis, the hair material, among others. ETERWELL™ HAIR acts in the very hair roots, the hair follicle. Awaking follicles, it increases Keratins, boosts the hair density and improves hair longevity (increase of A/T ratio with more hair in growth phase vs resting phase), for healthy looking hair with a younger phenotype. ETERWELL™ HAIR is able to reprogram hair senescent cells and reboot the natural hair revival processes. 100% of natural origin, it is Cosmos, Natrue organic and Fair for Life fair trade certified.