Our stories

Redefining beauty in a diverse world

Representation in the beauty industry is all about showcasing the authentic beauty of every individual, regardless of ethnicity, body type, gender, age, or ability.
By embracing this authenticity, the industry answers a need for a more diverse offer of products and can also empower people to express themselves freely: it’s about celebrating our differences and the richness of the human experience.
dsm-firmenich is joining forces with The Colors, an agency dedicated to multicultural Cosmetics and Perfumery. They have created an ecosystem that unites large companies, startups, and expert institutions to address a common issue: promoting diversity and inclusion in the beauty industry. 

Did you know? 

Seeing people like you in the beauty industry can have a positive psychological impact

When we see ourselves reflected in beauty campaigns and products, we feel seen, accepted, and empowered.
More inclusive representation, such as the inclusion of models of various ethnicities, body types, ages and more, is helping to dismantle narrow beauty standards and foster a more inclusive and empowering narrative.

"Our partnership with The Colors highlights how promoting diversity, equity, and inclusion serves as a catalyst for innovation. Together with The Colors, we are determined to have a positive and sustainable impact on the beauty industry by embracing multicultural beauty."

- Veronique Baulet, Head of Diversity, Equity, and Inclusion & Inclusive Workplace at dsm-firmenich

Multicultural beauty as a force for good

At dsm-firmenich, we see diversity as a source of inspiration. Our differences are what make us unique, and our individuality is a driving force for innovation. Therefore, it is crucial to develop beauty products that cater to this diversity, from shampoos specifically designed to protect and enhance curly hair to makeup items that offer a wide range of shades for different skin tones.
Together, dsm-firmenich and The Colors aim to bring together a community of multicultural beauty experts dedicated to creating innovative products for diverse consumers, meeting the growing demand for more inclusive and personalized beauty solutions.

“At dsm-firmenich, we want to promote diversity in all its forms, a true source of inspiration and innovation. By joining forces with The Colors, we hope to contribute to the development of a thriving network of entrepreneurs specializing in diverse beauty and their international influence.”

- Emmanuel ButstraenChief Operating Officer & President, Perfumery and Beauty at dsm-firmenich

We are all unique

In a world where every individual deserves to feel seen and valued, representation is more important than ever.
dsm-firmenich and The Colors coming together shows how embracing inclusivity can drive innovation and foster a more accepting society. As we continue to break down barriers and celebrate our differences, we pave the way for a beauty industry that truly reflects our vibrant and multifaceted world.