Press Release
10월 21, 2024
Modern life is demanding, and consumers are increasingly realizing the importance of self-care in maintaining their physical and emotional wellbeing. Which is why we at dsm-firmenich are excited to introduce HEADtherapy, a holistic hair care line-up that soothes, purifies, and strengthens hair, scalp and mind.
Kaiseraugst (CH), 21 October 2024
Modern life is demanding, and consumers are increasingly realizing the importance of self-care in maintaining their physical and emotional wellbeing.
Which is why we at dsm-firmenich are excited to introduce HEADtherapy, a holistic hair care line-up that soothes, purifies, and strengthens hair, scalp and mind.
Research shows us that there has been a shift in interest from traditional hair care solutions towards a more holistic approach targeting overall scalp and hair health. Globally, 63%* of early adopters look for healthy hair and 55%* of early adopters look for a healthy scalp.
At the same time there is a growing interest in the power of fragrances and aromatherapy with ⅔** believing that fragrance can do more than just make products smell good. Globally 83%*** found the idea of aromatherapy very interesting. dsm-firmenich Perfumery & Beauty is in the perfect position to meet these emerging consumer needs.
By combining a selection of Beauty & Care’s unique bioactives with a Perfumery’s powerful essential oils we have created three science-backed self-care routines designed to sooth, purify and strengthen hair, scalp and mind. The line-up uses more than 90% natural origin and includes our Emotiwaves® technology – selective fragrance ingredients tested for brain activity using fMRI and shown to be effective in evoking specific emotions.
HEADtherapy: A unique natural range balancing Hair, Scalp and Mind:
Find out more about this holistic self-care innovation here.
dsm-firmenich Beauty & Care
A House of Science beyond Wellbeing.
For more information:
Beauty & Care Global Marketing Communications
beautycare.communications@dsm-firmenich.com
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion.
* Haircare rebound, dsm-firmenich 2021, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, 3600 women When choosing shampoo in the future, what are the key benefits you will look for? Please select all that apply. A shampoo that will … % of respondents having selected at least one of these benefits.
** Global Barometer, dsm-firmenich 2023, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, South Africa, Saudi Arabia, Mexico, Thailand, Vietnam, 8400 Men and women. How much do you agree with the following statements regarding the scent of your products? Agreement scale T2B
*** Haircare rebound, dsm-firmenich 2021, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, 3600 women -How appealing do you find this new idea for shampoo? % of respondents T2B (very/extremely) The fragrance of the Personal and Home care products that you use…