Há mais de 375 milhões de vegetarianos em todo o mundo. Em uma pesquisa global recente, 70% dos consumidores relataram que estão reduzindo ou interrompendo o consumo de carne, sendo que a geração do milênio está impulsionando essa tendência. Alguns nutrientes, como a vitamina B12 e os ácidos graxos ômega-3, podem ser difíceis de obter de fontes vegetais, mas, por meio da fortificação, é fácil obter produtos ricos em nutrientes à base de plantas.
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