Emotions
emotiOn™ program | Fragrance made to feel
Elevate well-being through fragrances and empower people to fully live life
Emotions move us. They shape our perception. Give meaning to our lives and loves. Whether we feel blue or sparkling new, they define the human experience.
Fun fact: these feelings are controlled by the brain’s limbic system – an area that also linked to our sense of smell. If you’ve ever wondered why certain scents transport you back in time, evoking a rich tapestry of feelings, it’s due to this neural link between olfaction and emotion.
Top brands have long understood the power of scent to evoke emotions – and ultimately influence purchasing behavior. But all that progress was just a foretaste, a tantalizing scent, of what’s possible today.
To help brands craft superior fragrances that heighten consumers’ positive emotional experiences, we developed our emotiOn™ program.
Ready to discover what these unique solutions can do?
The science of scent-iment
Our emotiOn™ solutions are built on a firm foundation, drawing on decades of scientific, consumer, and business expertise.
- 30 years of neuroscience research with neuroscientific expert partners and universities
- 50+ publications on olfaction, emotion, and cognition
- Industry-leading database of consumer-tested fragrances.
- AI-driven fragrance creation, building on this database
- Tailor-made behavioral and neurophysiological methodologies
This holistic approach is bearing fruit, enabling us to develop solutions that infuse meaningful emotional solutions and stories in beloved everyday products. For brands in the home, laundry, beauty, personal care and fine fragrance categories, our emotiOn™ program is set to inspire whole new chapters of consumer delight.
Emotion in motion
While every emotiOn™ solution delivers scientifically validated emotional benefits, our design approach is never one-size-fits-all. Everything we do recognizes that emotions and scent preferences are highly dependent on context and culture.
That’s why, for each emotional territory we explore, we develop unique and customized testing methodologies. This flexible approach allows us to evoke emotions with precision and accuracy, achieving results that reflect the world’s olfactive and emotional diversity.
ScentMove®
To conjure the right scent-based emotions, you need to know exactly how consumers feel related to what they smell. This is where our ScentMove® verbalization scale makes a decisive impact.
As a global, cross-cultural scent-driven emotion lexicon , ScentMove® gives brands a comprehensive picture of how different scents spark feelings for consumers.
This pioneering verbalization model is the backbone of our emotional creation, integrated in all our fragrance testing and creation tools.
Designing emotional fragrances
Looking to craft a fragrance that checks all the right boxes – in olfaction, emotion, wellness, and beyond?
We offer a wide variety of solutions that deliver emotional benefits to our consumers, from ingredients to fragrance design rules.
Our fragrance ingredients are eliciting a range of desired feelings as proven by brain activity validation thanks to a patented fMRI (functional magnetic resonance imaging) methodology.
Our proprietary creation rules model draws on a huge database of 40,000+ fragrances and the feedback of over a million consumers worldwide to support the development of fragrances powered by AI, and validated by tailor-made neuroscientific methodologies
Through this creation rules model, dsm-firmenich has been the first company to launch a full fragrance solution targeting mental performance and mind clarity. This innovation brings progress to life in exciting new ways, helping fragrance consumers reach a thriving flow state.
Overall, with our emotiOn™ program, brands can deliver delightful sensory experiences while enhancing consumers’ wellbeing, by helping them embrace their emotions and enriching daily experiences, to fully live life.