Wellbeing
emotiOn™ program | Fragrance made to feel
Emotions move us. They shape our perception. Give meaning to our lives and loves. Whether we feel blue or sparkling new, they define the human experience.
Fun fact: these feelings are controlled by the brain’s limbic system – an area that also linked to our sense of smell. If you’ve ever wondered why certain scents transport you back in time, evoking a rich tapestry of feelings, it’s due to this neural link between olfaction and emotion.
Top brands have long understood the power of scent to evoke emotions – 80% of consumers say fragrances can uplift mood* - and ultimately influence purchasing behavior. But all that progress was just a foretaste, a tantalizing scent, of what’s possible today.
To help brands craft superior fragrances that heighten consumers’ positive emotional experiences, we developed our emotiOn™ program.
Ready to discover what these unique solutions can do?
*NewNextNow Barometer, Wave 5, 14 countries, 12,000 respondents
Harnessing neuroscience and consumer insights
Our emotiOn™ solutions are built on a firm foundation, drawing on decades of scientific, consumer, and business expertise.
- 30 years of neuroscience research with world-renowned expert partners and universities
- 50+ publications on olfaction, emotion, and cognition
- Industry-leading database of consumer-tested fragrances.
- AI-driven fragrance creation, building on this database
- Tailor-made behavioral and neurophysiological methodologies
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This holistic approach is bearing fruit, enabling us to develop solutions that infuse meaningful emotional solutions and stories in beloved everyday products. For brands in the home, laundry, beauty, personal care and fine fragrance categories, our emotiOn™ program is set to inspire whole new chapters of consumer delight and wellbeing.
Translating emotions into fragrances
To conjure the right scent-based emotions, you need to know exactly how consumers feel related to what they smell. This is where scentmove®, our pioneering scent-driven emotion lexicon makes a decisive impact.
Building on years of research and partnership, we created this cross-cultural scale, giving brands a comprehensive picture of how different scents spark feelings for consumers .
Backbone of our emotional creations, scentmove® is integrated in all our fragrance testing and creation tools, enabling us to create emotional fragrances on a wide range of wellbeing territories.
Emotion in motion
While every emotiOn™ solution delivers scientifically validated emotional benefits, our design approach is never one-size-fits-all. Everything we do recognizes that emotions and scent preferences are highly dependent on context and culture.
That’s why, for each emotional territory we explore, we develop unique and customized testing methodologies. This flexible approach allows us to evoke emotions with precision and accuracy, achieving results that reflect the world’s olfactive and emotional diversity.
Designing emotional fragrances
Looking to craft a fragrance that checks all the right boxes – in olfaction, emotion, wellness, and beyond?
Our emotional solutions range from iconic happy, relax, energy emotions, to more differentiating wellbeing states.
Our fragrance ingredients are eliciting a range of desired feelings as proven by brain activity validation thanks to a patented fMRI (functional magnetic resonance imaging) methodology.
Our proprietary fragrance design model draws on a huge database of 40,000+ fragrances and the feedback of over a million consumers worldwide to support the development of fragrances powered by AI, and validated by tailor-made neuroscientific methodologies
Through this fragrance design approach, dsm-firmenich became the first company to introduce fragrance solutions targeting new areas of wellbeing, including enhancing mental performance and clarity of mind, and boosting social connections. These innovations bring progress to life in exciting new ways, supporting consumers in achieving a thriving flow state or strengthening emotional bonds.
Overall, with our emotiOn™ program, brands can deliver delightful sensory experiences while enhancing consumers’ wellbeing, by helping them embrace their emotions and enriching daily experiences, to fully live life.