5 myths about taste in medical nutrition—and why it's time to rethink innovation
Learn how integrating taste and sensory science early in medical nutrition development can improve patient acceptance, adherence, and product success.
The key to elevating consumer and patient health is simple: nutrition and drug products that taste great and perform better. That’s why we design irresistible flavors and tastes that capture the imagination and drive desire. In fact, what inspires us most is co-creating standout products that deliver positive emotional experiences people never forget.
Our breakthrough flavors for taste modulation and technologies help optimize taste, texture, and enjoyment across dietary supplements, pharma, and more. Whether it’s masking the bitter aftertaste of APIs or enhancing sweetness onset and mouthfeel, together we can take taste experiences to the next level.
of adult customers say taste is the most important purchase driver for vitamins and supplements1
parents choose vitamins and other supplements for their child based on taste acceptance1
of APIs in the market are considered bitter2
Poor palatability can undermine patient acceptance and compliance in medical nutrition. To address this, we co-create solutions that consider the consumer experience from the start of product development. By combining patient insights, formulation expertise, flavors, and proprietary taste modulation technologies, we help improve the taste and enjoyment of medical nutrition products. Our curated portfolio of flavors and taste solutions is supported by technical, quality, and regulatory expertise.
From flavors to sensation enhancement and sugar reduction, explore our full range of solutions to meet your specific consumer and patient needs.
Taste plays a key role in patient compliance. To improve acceptance and meet the rising demand for patient-friendly dosage forms, we co-create formulations that consider the patient experience from the beginning of the drug development journey. Our pharma-specific portfolio of taste solutions has been carefully curated for pharmaceutical formulations, and is supported by technical, quality, and regulatory expert services.
1. dsm-firmenich Taste Lounge online Consumer Community. Total Sample n-200, September 2021
2. Dagan-Wiener A, Nissim I, Ben Abu N, Borgonovo G, Bassoli A, Niv MY. Bitter or not? BitterPredict, a tool for predicting taste from chemical structure. Sci Rep. 2017 Sep 21;7(1):12074. doi: 10.1038/s41598-017-12359-7
Learn how integrating taste and sensory science early in medical nutrition development can improve patient acceptance, adherence, and product success.
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