Flavor of the Year

Inspiring what's next

Since 2013, dsm-firmenich has been setting the stage for innovation with its groundbreaking Flavor of the Year program. This visionary initiative taps into deep foresight, cutting-edge trend analysis, and cultural insights to uncover the flavor that will define the year ahead and beyond. By blending market research with emerging signals from the global consumer landscape, we don’t just predict what’s next—we inspire it.

Flavor of the Year gives our customers a critical competitive advantage by driving the development of on-trend products that are aligned to evolving tastes and capitalize on the latest culinary trends and cultural influences.

Drawing Inspiration from Color & Trends

dsm-firmenich has a longstanding, exclusive partnership with Pantone, the global authority on color. This collaboration bridges the worlds of color and flavor, and is rooted in a shared commitment to trend analysis, cultural insight, and sensory innovation.

Each year, Pantone announces a Color of the Year that reflects emerging cultural and aesthetic trends. dsm-firmenich’s experts then translate the emotions behind these color trends into flavor experiences, crafting a unique Flavor of the Year that resonates with evolving consumer preferences. This process involves in-depth market analysis, foresight, and a deep understanding of both color psychology and flavor science.