Set the bar!

Ready to make your energy bars truly distinctive? Let’s raise the bar together!

Your product, better in every bite. At dsm-firmenich, we have the ingredients, solutions, and expertise to help you craft energy bars that impress on every level, from the flavor, texture, and visual appeal consumers crave to the nutrition and functionality they expect.

Whether it’s recovery, daily energy, or high-performance fuel, our science-based bar concepts show how we empower you to develop functional snacks that truly stand out. In each leaflet, you’ll find:

  • The key benefits of each bar concept
  • Our hero ingredients and tailored solutions
  • Example recipes and formulation inspiration

Discover our 3 bar concepts

Say hello to serious recovery!

This protein bar concept is enriched with a custom vitamin blend to help your body restore, recharge, and go again.

Get ready for daily feel-good fuel!

This candy bar concept is packed with proteins and vitamins to power your day, without the guilt.

Meet fast, effective energy!

This jelly bar concept boosts performance with quick-release energy from our pectin and vitamin blend.

Tackling your key challenges in bars

Creating indulgent yet healthy bars requires a partner who understands consumer trends and knows how to deliver the qualities that make your products stand out. We help you master every aspect:

Feeling the flavor

Not just delivering the flavor sensory profiles that consumers want, but also protecting those flavors during processing (eg, extrusion).

Healthy indulgence

Reducing sugar, fat and salt; and adding high-quality proteins, vitamins and minerals – without compromising sensory qualities.

Shelf respect

Creating tasty bars and cereals that stay fresher for longer and help consumers avoid food waste.

Cost efficiency

Delivering nutritious cereals and tasty bars that are high in quality, but with maximum cost efficiency.

Protein

Vertis™CanolaPRO® is a high-quality and versatile protein. Sourced from the canola.

Appetizing texture

The ability to create an authentic mouthfeel and a pleasant eating experience that outperforms what consumers expect in their bars.

Natural color

Consumers are attracted to vibrant colors but want fewer artificial ingredients. Our natural and nature-identical colors deliver vibrant appeal while keeping labels clean and consumer-friendly.