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Press Release
March 25, 2026
Visitors to booth #3C88 in Barcelona this May can explore how dsm-firmenich is unlocking increased health expectancy with the latest science-backed innovations targeting the cellular hallmarks of aging
dsm-firmenich, innovators in nutrition, health, and beauty, will present landmark science supporting healthy longevity and showcase its suite of pioneering health expectancy solutions—available in premix and market-ready formats—at Vitafoods Europe 2026 (5–7 May, Fira Barcelona). Designed to help brands respond quickly and confidently to growing market needs for healthy longevity products, the solutions target key hallmarks of aging, including cellular senescence, chronic inflammation, gut dysbiosis, and mitochondrial dysfunction.
Visitors to booth #3C88 will find the 'The Longevity Shift'—the company’s highly acclaimed interactive installation making its European debut at the show. Designed to spark a fundamental reframing of how the industry thinks about longevity, the experience highlights the nutrition industry’s need to shift from life expectancy to health expectancy and focuses on science-backed approaches to support health in later life and ensure that later years are some of the best.
The company will spotlight two new innovations from its health expectancy portfolio. Featured at booth #3C88 and in the New Products Zone, Age Slower targets chronic inflammation—one of the key hallmarks of aging—and is supported by landmark DO-HEALTH trial research demonstrating that life's®OMEGA 60 and Quali®-D combined can slow biological aging by approximately three months over three years.1 Its second innovation—Cellular Repair—targets cellular senescence. It features natural flavonoids with senolytic properties that selectively eliminate senescent “zombie” cells without harming healthy ones.2 Cellular Repair will be available for visitors to sample in an innovative on-the-go format using the ‘Easy Snap’ one-hand opening technology at the Tasting Centre.
“The science we're presenting at Vitafoods Europe 2026—from slowing biological aging to targeting the hallmarks of aging—represents a genuine leap forward for the category, and we want attendees to experience what that means in practice in our immersive experience. Our ambition is to lead the longevity category globally, and Barcelona is where we're going to continue building on our global position within Europe," commented Giovanni Calderoni, VP of Dietary Supplements EMEA at dsm-firmenich.
To learn more and book a meeting with the dsm-firmenich team at Vitafoods Europe 2026, visit: Vitafoods Europe 2026 | dsm-firmenich Health, Nutrition & Care
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, with dual headquarters in Kaiseraugst, Switzerland and Maastricht, Netherlands, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
1. Bischoff-Ferrari, H.A., Gängler, S., Wieczorek, M. et al. Individual and additive effects of vitamin D, omega-3 and exercise on DNA methylation clocks of biological aging in older adults from the DO-HEALTH trial. Nat Aging 5, 376–385 (2025).
2. Guan, L., et al. (2024). "Therapeutic effect of dietary ingredients on cellular senescence in animals and humans: A systematic review." Ageing Research Reviews 95: 102238.
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