Press Release
October 21, 2025
dsm-firmenich participates in Beautyworld Middle East 2025
Presenting an immersive olfactory experience inspired by the skies
Kaiseraugst (Switzerland), Maastricht (Netherlands), October 21, 2025
dsm-firmenich, innovators in nutrition, health, and beauty, will be exhibiting at Beautyworld Middle East 2025, from October 27 to 29 at the Dubai World Trade Center. With more than 50,000 visitors and almost 2,000 exhibitors representing 139 countries, it is one of the biggest and most-anticipated beauty trade shows in the world. This year, dsm-firmenich presents the third chapter of its Beautyworld series that tells the story of the rich culture and heritage of the Middle East. This time, inspiration points towards the sky to reflect the theme “Celeste, the Scent of the Infinite.”
The Middle East has a rich astronomical heritage, from ancient celestial navigation to its connection to the region’s religious practices. The cosmos holds infinite power and, like fragrance, evokes mystery and beauty. Fragrance is invisible yet powerful, it becomes a cosmic force in itself: mysterious, luminous, and infinite. For Beautyworld Middle East 2025, dsm-firmenich will present a new collection of bespoke fragrances designed by its esteemed perfumers, inspired by different celestial elements. Through an immersive exhibition space, animated visuals, and creative smelling sessions, visitors will have a multi-sensory experience that will transport them to the skies above.
As one of the leading fragrance houses in the industry, dsm-firmenich will have its team of experts sharing their insights at Beautyworld Middle East 2025 as key speakers during the event: Principal Perfumer, Sophie Labbé, will be sharing her insights at the “Perfumers Talk: The Story Behind the Scent; and Philippine de Vanssay, Senior Marketing Manager, for Fine Fragrance Experience, AMET (Africa, Middle East, Turkey), will be part of a panel discussing the “The TikTok Effect: How Fragrance Influencers are Shaping Global Taste.”
“Celeste, the Scent of the Infinite” will highlight dsm-firmenich’s expertise in perfumery and beauty, with fragrances exclusively created for Beautyworld Middle East 2025 and beauty products that showcase the best in innovation. A collection of nine fragrances, crafted by some of the world’s most talented perfumers, will be showcased at this event – all inspired by different entities that in the celestial world. From meteors to supernovas, the collection reflects each perfumer’s distinct take on how they imagine these cosmic entities would smell like, using the best ingredients from the world-class palette of dsm-firmenich. Perfumers Hamid Merati-Kashani, Sophie Labbé, Ilias Ermenedis, Carmita Magalhaes, and Florian Gallo will be on-site to welcome guests and clients, sharing their inspiration on their creations, which will be presented in bespoke bottles by Indiscents, a fine fragrance packaging company that merges French craftsmanship with a deep understanding of the Middle Eastern market.
“The stars and the skies have always been a source of inspiration and creativity,” shares Hamid Merati-Kashani, Principal Perfumer at dsm-firmenich. “For my creation, Meteor Fire, I wanted to capture the explosive elegance of a falling star, using some of our palette’s best ingredients. Pink Pepper SFE gives the fragrance a radiant burst, that ignites the senses, before a glowing heart of rum takes hold. Cashmere Wood and Polywood bring strength and texture, shaping its contemporary character. The trail it leaves is enveloping, magnetic, and hypnotic – like looking up to a starry sky.”
In addition, Beautyworld Middle East 2025 will also showcase the best in beauty, with breakthrough, award-winning senolytic science: ETERWELL™ YOUTH & ETERWELL™ HAIR, SYN®‑COLL CB elevated green chemistry for collagen protection, global hydration hero PENTAVITIN®, and PARSOL® advanced sun protection. Science, sensoriality, and sustainability—beyond wellbeing. As described by Olivier Garet, Business Development & Marketing Manager B&C EMEA, “We’re here to empower brands with next‑generation beauty: proven performance, clean design, and sensorial delight. This is innovation with purpose— shaping the future of beauty, together with our customers.”
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life every day, everywhere, for billions of people.
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For more information
Camille Le Gall
camille.le.gall@dsm-firmenich.com
+33614714121
Forward-looking statements
This press release may contain forward-looking statements with respect to dsm-firmenich’s future performance and position. Such statements are based on current expectations, estimates and projections of dsm-firmenich and information currently available to the company. dsm-firmenich cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance, transaction progress and positions to differ materially from these statements. dsm-firmenich has no obligation to update the statements contained in this press release, unless required by law. This communication contains information that qualifies as inside information within the meaning of Article 7(1) of the EU Market Abuse Regulation. The English language version of this press release prevails over other language versions.