Join our webinar on June 23rd at 10:00 EDT: New U.S. rules: how to win with nature-inspired colors              

Explore how to win with nature-inspired colors in our live webinar, "New U.S. rules for color: how to win with nature-inspired colors", on Tuesday June 23rd, at 10:00 EDT.

The demand for natural colors in the North American food and beverage industry is higher than ever. Consumers want clean labels, and compliance with regulations is essential. These challenges can be overwhelming, but we’re here to help.

Gain practical insights and science-based solutions to stay ahead. This exclusive webinar, presented in collaboration with Food Ingredients First, will share strategies to navigate these changes effectively.

Prepare for upcoming changes

A nationwide ban on Red No. 3 begins in 2027, and California will phase out six more artificial colors by the end of 2026. With these reformulation deadlines fast approaching, it’s time to adapt. Learn how to maintain vibrant, appealing products that comply with evolving regulations.

Trusted solutions for color reformulation

At dsm-firmenich, we provide complete color solutions for your formulation needs. Our Vibelly™ Color Solutions deliver stable, nature-inspired hues from yellow to red. We also offer technical expertise and label-friendly solutions, including taste, sugar reduction, and nutritional fortification.

Read more

Learn from industry experts

Hear from specialists who will share actionable insights to help you achieve your innovation, health, and sustainability goals:

Tess Sansbury: VP Marketing, Consumer and Sensory Insights, North America, Taste, Texture & Health, dsm-firmenich.

Tess will discuss market trends and strategies for creating products that resonate with consumers.

Dirk Cremer: Global Director of Regulatory Affairs, Taste, Texture & Health, dsm-firmenich.

Dirk will explain food regulations and provide clear guidance to ensure compliance.

Natasha Nowak: Technical Service Manager Color, North America, Taste, Texture & Health, dsm-firmenich.

Natasha specializes in natural color formulations and will share best practices for transitioning from artificial colors to nature-inspired alternatives.

Register today

Create beverages with nature-inspired colors  that meet consumer expectations and regulatory requirements.

[Register now

More information on how we can help you? Please email us at vibelly@dsm-firmenich.com