8 November 2022
One solution at a time
We build lasting partnerships so we can offer you personalized solutions, shade by shade.
Unlock nature’s captivating colors
Vibelly™ Color Solutions
Naturally sourced color solutions
When it comes to consumer appeal, color leads the way. It’s the first cue we encounter, triggering our emotions and signaling benefits like calm, energy or immunity. From purchase decision to product enjoyment, color tells your story.
Driven by consumer preferences and regulatory shifts, Vibelly™ Color Solutions offer the complete package. Enhance visual appeal? Improve nutritional transparency? Meet clean-label expectations? Or simply beat the bans on artificial colors? Whatever your goal, we offer a vibrant range of innovative carotenoid solutions — backed by security of supply and end-to-end support to ensure success from concept to launch.
For beverages, confectionery & dairy
From still to sparkling
Whether you’re launching a functional drink, a reduced-sugar, or a clean-label soda, our shelf-ready solutions perform under pressure, including heat, light, and pH shifts. We don’t just color your beverages, we future-proof them in every bottle, can, and carton.
From chocolate to coatings
Our bold color solutions match the technical demands of sugar-based systems, heat processing, and shelf-life expectations. They bring your sweet creations to life in brilliant hues that stand out on the shelf and deliver joy in every bite. We don’t just color your confections. We make them unforgettable, one sweet moment at a time.
From drinkables to consumables
Naturally sourced colors can be more sensitive to light exposure, acidity, and processing than artificial alternatives, but our solutions are specially formulated to deliver the visual appeal consumers expect. Designed to perform in complex dairy matrices, they combine quality, stability, and natural appeal — so you get more than just color. We add confidence, consistency, and care, spoonful by spoonful.
Bans on artificial color’s are coming
A nationwide ban on Red No. 3 in the U.S. comes into force in 2027. But this is just the beginning. In fact, 26 states have proposed bills to prohibit the use of azo dyes — a group of synthetic colors widely used in food products. By the end of 2026, California will phase out six other artificial colors, including FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2.
Vibelly™ Color Solutions offer a vibrant range of natureinspired carotenoids — approved colors exempt from U.S. regulatory certification. With 53 application labs and 9 R&D sites, we’re ready to support you in reformulating your products to meet these upcoming regulatory changes
Tackling your key challenges with Vibelly™
A catalyst for progress
From compliance to reformulation and color matching, we support your growth with stable pricing, reliable supply, and scalable expertise.
Clean labels, clear conscience
Consumers want transparency, not just ‘natural’ claims. They need ingredient lists they can trust.
Innovative colors with a healthy halo
Synthesized beta-carotene is non-GMO, non-animal, kosher, and halal. It provides vibrant color and conveys a natural wellness perception.
Sustainability from source to shelf
Our colorants set a new standard for responsible innovation with full traceability and reduced environmental footprint.
Less land, less water, less impact
Fermentation, synthesis, and nature-based methods save resources use and optimize quality and consistency.
Vibelly™ Carotene (CaroCare®)
Vibelly™ Carotene (CaroCare®) is our yellowto-orange carotenoid, produced via an advanced fermentation process. This high quality natural-source β-Carotene is ideal in ready-to-drink beverages.
Vibelly™ Carotene
Vibelly™ Carotene , is a versatile, nature- identical, synthesized β-Carotene, that comes in yellow, orange and reddish shades. Also a source of vitamin A.
Vibelly™ Apocarotenal
Vibelly™ Apocarotenal ideal in beverages, this orange-red colored pigment, derived via synthesis, is found in citrus fruits and green vegetables.
Vibelly™ Lutein
Vibelly™ Lutein is a clinically researched, orange-red pigment for eye health, ideal for vibrant formulations like sports drinks.
Vibelly™ Lycopene (redivivo®)
Vibelly™ Lycopene is a nature-identical red carotenoid with high purity, superior stability, and excellent absorption, perfect for vibrant, clean-label food and beverage applications.
Vibelly™ Canthaxanthin
Vibelly™ Canthaxanthin is derived from a natural source and is highly effective forpigmentation in foods like confectionery and beverages. Available in powder form.
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