Discover our naturally sourced colors

for seamless azo dye replacement

Take your beverages and sweet treats beyond the rainbow

If you want to achieve vibrant and authentic sourced color* in your beverage, baking or confectionery products, you need our color solutions. We create them via advanced fermentation and synthesis - and they deliver a captivating palette through yellow-orange-red.

Moving away from artificial color is now more important than ever given that azo dyes - Yellow 5 (tartrazine), Yellow 6 (Sunset yellow) and Red 40 (Allura Red), will be banned from public schools under bill AB-2316 pupil nutrition in California from 2027. This ban relates specifically to products served or sold in schools and kindergarten, or any grades from 1-12. And more restrictions are anticipated nationwide, while consumers continue to want fewer artificial colors in their beverages . 

From smoothies, red velvet cake, to sports drinks, our natural carotenoids solutions give you outstanding color performance and stability – with no fading, shift & drifting, staining, creaming, ring formation or flocculation. Let our color experts help you to switch seamlessly to naturally sourced colors, by providing proven support and knowledge, from color matching to labelling.

dsm-firmenich’s color solutions

Ready to take your beverages, bakery and confectionery beyond the rainbow?

Contact us today to learn more about how our team can help you switch your product portfolio seamlessly from azo dyes to colors based on carotenes that deliver bold and beautiful hues in a more sustainable way. 

Pure yellow-orange Beta-Carotene

CaroCare® is our yellow-to-orange carotenoid, produced via an advanced fermentation process. This high quality natural-source β-Carotene is ideal in ready-to-drink beverages.

Yellow-orange-red Beta-Carotene, essential vitamin A

Quali® carotene, is a versatile, nature-identical, synthesized Beta Carotene, that comes in yellow, orange and reddish shades. Also a source of vitamin A.

Orange-red Apocarotenal

Ideal in beverages, this orange-red colored pigment, derived via synthesis, is found in citrus fruits and green vegetables.

Bright-red Canthaxanthin

Canthaxanthin is derived from a natural source and is highly effective for pigmentation in foods like confectionery and beverages. Available in powder form.

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