News
June 17, 2022
Find out more about dsm-firmenich’s Vitamin D and Immunity whitepaper and how dietary supplement brands can transform new research into purpose-led products that support immune health.
COVID-19 has undoubtedly transformed consumer attitudes to health and immunity. From the regular use of face masks to increased hand washing and sanitizing regimes, more consumers are taking a preventative approach to protect themselves against infections.1 In fact, over 60% of consumers are concerned about their immune health and 65% of consumers are becoming more immunity conscious as a result of the pandemic.2 With these insights in mind, the global market for products that support immunity is expected to grow significantly, surpassing $17 billion by 2025.3 This has created considerable opportunities for innovation in the nutrition industry, especially for dietary supplement manufacturers.
As most innovators in the industry will be aware, a combination of balanced nutrition as well as regular exercise and sufficient sleep have all been linked to supporting optimal immune health.4,5,6
With the bank of vitamin D research growing rapidly since the COVID-19 pandemic, our new whitepaper breaks down the latest science on the role of vitamin D in supporting immune function, as well as the potential of calcifediol in unlocking the benefits of the ‘sunshine vitamin’ for immunity more rapidly. As immunity is now a key health priority for consumers, this new science offers a unique opportunity for dietary supplement manufacturers to develop purpose-led solutions that help optimize vitamin D intake and support immune health for populations across the world.
Creating immune health products with purpose takes more than just ingredients, it takes a partner. At dsm-firmenich, we combine science-backed expertise and deep consumer insights with knowledge of trends, market opportunities and applications to help you deliver immunity-focused products that address consumers’ health priorities. From R&D to marketing and regulatory services, we provide end-to-end support at every stage of product development, including through customized premixes and market-ready solutions to help you get to market faster. Together, we can do amazing things for immunity with vitamin D.
Discover new opportunities for immunity-supporting innovation in the dietary supplement market.
Customized blends of functional ingredients in one single, efficient premix.
Streamline your product development process and get to market faster.
Solutions to address consumers' health and lifestyle needs, giving you an edge in the market.
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