4 September 2025
Vibelly™ Apocarotenal (apo-β-carotenal) is an orange-red colored pigment found in citrus fruits and green vegetables. It’s ideal for use in foods like processed cheese and beverages – and compared to certain natural pigments, offers you ease-of-use and superior color stability.
As the company responsible for the world’s first commercial synthesis of β-Carotene (and the global leader in carotenoid production), we have the experience and capabilities to help make your products healthier, more attractive - and more profitable.
Our vast assortment of color choices can be formulated into your applications (singly or mixed). They are tailor-made to meet your exact product specifications and address common challenges of supply, cost, quality, application and regulatory requirements. And they are available in liquid and powder form - depending on your target application.
Our β-carotene portfolio ensures consistent supply and pricing stability. With our global reach, we offer security of supply unaffected by seasonality or weather conditions. Our products provide cost-in-use efficiency through color intensity, easy processing, and high color concentration.
From innovation to production, our science-based approach delivers proven solutions with in-house production. We excel in color matching and reformulation, navigating challenges with groundbreaking innovation. With 53 application labs and 9 R&D sites, we help you prototype locally, test regionally, and scale globally. Our support covers color shade, stability, taste impact, pH sensitivity, and processing stability.
Our regional experts stay ahead of dynamic legislation changes, such as the ban on artificial dyes in the US, ensuring globally approved solutions. We provide tailored regulatory expertise, safety know-how, and labeling advice. We offer end-to-end support, including regulatory advice and reformulation guidance.
4 September 2025
17 September 2025
8 October 2025