This report blends 8 years of proprietary Global Health Concern consumer research data from dsm-firmenich, along with expert analysis from Mintel, to uncover the trends shaping wellness innovation in APAC, from longevity and mental health to breakthrough formats and emotionally resonant storytelling.
Over 100 pages, it explores the evolution of health and nutrition, with APAC leading the charge. The report focuses on the transformation of the Vitamins, Minerals & Supplements (VMS) category and beyond.
From Gen Z’s glow-first mindset to Boomers’ vitality goals, discover how each generation is redefining aging, wellness, and daily health routines. Learn why pill fatigue is giving way to gummies, sachets, and oral sprays, and how emotional storytelling is becoming the new brand differentiator.
Whether you're a strategist, innovator, or marketer, this report is your blueprint for creating science-backed, emotionally resonant, and habit-forming wellness solutions.