Science Backed Consumer Insights
Proprietary insight tools that translate gut health trends into credible, consumer relevant beverage opportunities - building trust from concept to shelf.
Across Europe, consumers are actively seeking everyday drinks that support digestive comfort, immunity, energy, and overall balance without compromising on taste or refreshment.
Refreshing beverages are becoming the preferred delivery format for gut health, unlocking new consumption moments beyond traditional dairy products and dietary supplements. This shift is opening a powerful new growth platform for beverage brands.
Consumers increasingly associate gut health with how they feel, function, and perform every day; physically and mentally. As awareness grows, beverages emerge as an easy, everyday way to support gut health.
For brand owners, this presents a clear opportunity: Create gut friendly beverages that support credible benefits, align with modern lifestyles, all while meeting European regulatory expectations.
The challenge lies in crafting the right formulation: Brands must meet strict EU regulations and technical formulation challenges, while delivering stable, great tasting beverages with credible claims.
At dsm‑firmenich, we take a beverage‑first, compliance‑first approach to gut health.
We deliver validated, beverage‑ready premix solutions designed specifically for low‑pH beverages so brands can innovate and launch with confidence.
62% of European consumers say they worry about their digestion and gut health, placing it among the leading health concerns alongside energy, immunity, and weight management.
Source: dsm‑firmenich Global Health Concerns Study, EU (UK, FR, DE, IT, ES, PL), N=3,750, 2025
Consumers are moving beyond dairy - beverages are emerging as the new gut‑health platform.
Prebiotic purchases in beverages increased sharply between 2022 and 2024, making drinks the fastest‑growing prebiotic format.
Source: FMCG Gurus, Prebiotic Trends in Europe – Regional Report, 2025
At dsm-firmenich, our industry leading team of experts are here to help you achieve all this and more. We’ll unlock possibilities so that your brand can deliver uniquely delicious and healthier beverages that win in the market. In fact, we’ve brought it all together for you.
Proprietary insight tools that translate gut health trends into credible, consumer relevant beverage opportunities - building trust from concept to shelf.
An extensive portfolio of fibers, prebiotics, postbiotics, and texturizing solutions, flavors, colors, and nutritional premixes optimized for beverage solutions.
Advanced flavor solutions, masking technologies, and sugar‑reduction approaches that help deliver clean, refreshing taste even at significant fiber levels.
Dedicated application experts and flavorists with decades of experience in formulating stable, great‑tasting functional beverages.
Deep expertise in European regulations, ingredient usage, and compliant claim frameworks - supporting confident gut health positioning in beverages.
From ideation to launch, we provide full support across science, insights, formulation, validation, and scale‑up helping you simplify gut health innovation.
Our European team has developed a portfolio of gut health beverage concepts built around unique, beverage‑ready ingredients such as fibers, prebiotic and postbiotics. These solutions are designed to work across beverage formats consumers are actively looking for today including carbonated soft drinks, ready‑to‑drink teas, flavored waters, and juice drinks. We partner with you to translate gut health science into compliant, great‑tasting concepts that perform in real beverages and are ready for successful launches across Europe.
A refreshing, bubbly tropical drink with a subtle twist of juicy apricot. High in fiber, it supports gut wellbeing.
Ready to drink tea flavored with pineapple and a zesty ginger kick. High in fiber, it supports gut wellbeing.
Orange and zesty lemon-flavored juice drink with prebiotics and immunity benefits.
Peach flavored water with prebiotics and immunity benefits.
Strawberry and Kiwi flavored juicy water with postbiotics to support gut wellbeing.
What this means: Awareness of gut health ingredients is already high - 76% of Europeans recognize probiotics, 58% prebiotics, and 37% postbiotics - making gut health a credible and powerful platform for beverages.
Source: dsm‑firmenich, Gut Health Consumer Study, EU (UK, ES, PL, DE, FR) 2025
Gut health beverage formulations can be complex - we simplify them. By combining microbiome science, beverage formulation expertise, and deep regulatory know‑how, we help brands reduce development risk, accelerate time to market, build consumer trust, and scale gut health concepts sustainably across Europe.
Whether you’re exploring fiber‑led hydration, digestive comfort drinks, or microbiome‑inspired innovation, we’re ready to co‑create solutions that work - in the lab, on shelf, and with consumers.