Vibelly™ Canthaxanthin

Vibelly™ Canthaxanthin is an orange-red carotenoid found in salmon, crustaceans, and chanterelles and primarily used as feed additive (e.g. salmon and egg yolk pigmentation). However, it is also permitted as a food color outside Europe (e.g. US, LATAM, Asia Pacific).

It is highly effective for coloration of foods such as dairy and beverages, and is also a potent lipid-soluble antioxidant. Together, we’ll help make your products healthier, more attractive and more profitable.

Consumer interest and demand for natural ingredients continue to grow. In fact, in a Global Health and Ingredient Sentiment Survey¹, 61% of consumers said that they try to avoid artificial colors in their food and beverage choices.

As the company responsible for the world’s first commercial synthesis of β-Carotene (and the global leader in carotenoid production), we have the experience and capabilities to help you meet this need. Our vast assortment of color choices can be formulated into your applications (singly or mixed) and they are tailor-made to meet your exact product specifications.

¹Nielson, 2016