Meeting demand for authentic meat alternatives on special occasions

Plant-based eating has undoubtedly evolved beyond a passing trend, with meat alternatives now a firm fixture in the modern food landscape. As more consumers choose to reduce or eliminate animal-based products for health, environmental and ethical reasons, the demand for high-quality meat and fish alternatives continues to soar—and there's no sign of it slowing down. According to Mintel, meat substitutes have transitioned from niche products to mainstream staples, growing at an impressive rate of 4.2% CAGR in Europe.¹ Yet, as more people embrace plant-based lifestyles, a new challenge has emerged: the Fear of Missing Meat (FOMM).

For many, the joy of eating isn’t just about filling up—it’s about savoring delectable flavors, connecting with others and enjoying a truly satisfying experience. But can meat and fish alternatives deliver that same mouth-watering, meat-like experience, without compromise? Must plant-based choices at parties be sub-par? Or is it finally possible to indulge without missing out?
 

Craving indulgence without compromise

Special occasions—be it holiday feasts, family gatherings or summer barbecues—are synonymous with indulgence. Traditionally, these moments revolve around rich, flavorful dishes, with meat and fish as the centerpiece. Yet, with 51% of European consumers actively reducing their meat intake, there's a growing desire to partake in these culinary celebrations without feeling disappointed or deflated about the vegan options on the menu.²

Despite the appetite for plant-powered parties, the market for meat substitutes and fish alternatives is currently underserved when it comes to premium, authentic products suitable for such social settings. According to the latest insights from Mintel, 74% of UK consumers want to see more meat substitutes suitable for special occasion meals.³ This gap offers a remarkable opportunity for brands to innovate and attract a growing audience eager for protein substitutes for meat that are celebrated for matching the quality of traditional meat, rather than merely being a sub-standard alternative. It is clear that consumers are no longer satisfied with bland, rubbery imitations. They crave plant-based products that replicate the taste, texture and mouthfeel of traditional animal-based dishes—and by extension, they expect to enjoy the same dining experience as those without dietary restrictions.
 

The Vertis™ advantage: Redefining plant-based dining

The key to winning over today's discerning consumers lies in creating meat alternatives that offer authentic, indulgent experiences. Taste, texture, mouthfeel and nutrition are the essential pillars that consumers evaluate when considering plant-based options. However, achieving this level of authenticity requires cutting-edge ingredient technology and a deep understanding of consumer preferences.

Thanks to significant advancements in textured vegetable proteins, manufacturers can now deliver products that can not only mimic but can even surpass traditional meat and fish dishes. The Vertis™ TVP portfolio of pea, faba and pea & canola-based TVPs from dsm-firmenich stands at the forefront of this culinary revolution, breaking the stigma that plant-based is second-best. One of the standout features of the Vertis™ TVP range is its versatility. Whether it's creating meat substitutes like juicy burgers, fish alternatives like tender fish fillets or even hybrid products that combine plant and animal proteins, Vertis™ TVPs can adapt to a broad array of culinary applications. This versatility enables manufacturers to innovate beyond traditional categories, appealing to a broader consumer base with products that resonate across diverse cultural cuisines and dining occasions. 

Flavor is a critical factor in creating memorable dining experiences and the Vertis™ TVP range imparts a mild plant taste, providing an ideal canvas for flavor development. In addition to this, we offer advanced capabilities in plant-based maskers, enabling brands to further refine and optimize flavor profiles. This combination allows brands to craft custom flavor experiences, enhancing umami notes or experimenting with richer, more complex tastes through advanced flavoring techniques, while effectively managing and masking any unwanted plant notes.

Vertis™ TVPs also challenge the perception that premium plant-based products are more expensive than animal-based counterparts—a prevailing barrier to mainstream adoption of meat substitutes. Vertis™ TVPs are cost-efficient and highly functional, allowing manufacturers to offer premium dining experiences at accessible prices. This democratization of indulgence ensures that no one has to compromise on quality or budget to enjoy authentic, meat-like dishes when dining with family and friends.
 

Health, sustainability and indulgence combined

Beyond taste and texture, consumers are increasingly seeking products that align with their health and sustainability goals. They are more informed than ever and demand transparency in ingredient sourcing, nutritional value and production methods. The Vertis™ TVP range answers this call by offering a high-protein, low-sodium, low-fat alternative that is free from cholesterol and major allergens, including soy and gluten. Made from locally sourced raw materials, it is clean-label friendly and non-GMO, catering to the growing demand for transparency and natural ingredients. With protein content ranging from 55% to 70%, Vertis™ TVPs support muscle health and satiety while being rich in dietary fibers, contributing to overall digestive health.

People want to know that their food choices are not only good for them but also good for the planet. Vertis™ TVPs stand out in this regard with their environmentally friendly production process. Unlike traditional protein extraction methods that use large amounts of water and chemicals, Vertis™ is produced using air fractionation, a natural process that requires no water or chemicals, ensuring a minimal carbon footprint. Sourced from Northern European crops, Vertis™ proteins contribute to reduced environmental impact, supporting sustainable agriculture practices. In fact, the carbon footprint of ingredients in the Vertis™ TVP range is 80–90% lower per kilogram of protein when compared to dairy proteins.⁴ This commitment to sustainability resonates with the growing cohort of eco-conscious consumers who want to make a positive impact on the environment while making the most of their culinary experiences.
 

Toast to the future of meat alternatives with Vertis™ TVPs

The market dynamics are compelling: consumer interest in meat alternatives for special occasions is on the rise and the global TVP market is projected to grow at a CAGR of 10.6% from 2024 to 2029,⁵ with Europe leading the way. This presents a timely opportunity for brands to innovate and capture market share.

Vertis™ TVPs are uniquely positioned to help manufacturers seize the moment and create memorable, indulgent experiences that resonate with modern consumers. Whether it’s crafting a juicy plant-based burger for a summer barbecue, a succulent sausage for a festive gathering or a delicate fish alternative for a gourmet dinner party, Vertis™ TVPs empower brands to step up to the plate. All so consumers get to enjoy authentic, meat-like experiences with their peers while embracing a plant-based lifestyle—ensuring that no one feels they're missing out, even on the most special occasions.

Want to indulge further? Explore how Vertis™ TVPs are shaping the future of meat and fish alternatives and redefining plant-based dining.